Orlando Dermatology Center

Let us help you grow your business through the web

 

Orlando Dermatology Clinic, run by Dr. Vitaly Blatnoy, has been using our marketing services for over a year. We have consistently provided an increase in conversions through targeted ads.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
 

Challenge

To outperform the competitor dermatology clinics in Orlando.

Solution

Marketing Dermatology built a mobile responsive website that is specifically designed to showcase the practice's best services and awards. Following the design, we used targeted ads through Google to market to users in specific zipcodes. Any user searching for specific dermatological keywords and dermatology related search terms are shown ads that include mobile call buttons (direct click to call for mobile only). Google maps was also used as well to increase user conversions.

Results

We’ve achieved a Click Through Rate (CTR) of 2.76%, which is extremely high and generated a number of new patients. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%. February 2017 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – producing a solid Return on Investment (ROI).

2.76% CTR

20% less CPA

272% ROI

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